Pinnacle Bank Sports Complex in Grand Island, Nebraska

Our Services

Securing sustainable
partnerships.

Whether you're a municipality, non-profit, corporation, or other entity in need of corporate partnerships, reach out risk-free to see how we can generate revenue for you. Our pay-for-performance model is designed to ensure R.O.I.

Pinnacle Bank Sports Complex · Grand Island, NE

01Naming Rights & SponsorshipsOur Bread 'n Butter!
02Jersey Naming RightsOne Sponsor. Every Game.
03Owner's RepresentationSetting Up for Success
04Pouring RightsThe Bubbliest of Partnerships
Gateway Sports Village complex

Service 01

Naming Rights & Sponsorships

Our Bread 'n Butter!

Gateway Sports Village · Midwest

Great Plains Sponsorships was originated to help forward-thinking organizations create profitable and sustainable Naming Rights & Sponsorships. When there is a need from a sports complex, aquatic center, recreation center, non-profit, amphitheater, municipality, team, or other entity to help fund and create supplemental revenue — we provide the expertise.

Implementing a clutter-free, less-is-more atmosphere is the philosophy we live by. This enables our clients and corporate partners to walk away with aesthetically pleasing, high-value, and sustainable corporate partnerships.

Before we even think about going to market, we make it our business to make your business our business.

Full Service List18 capabilities

Naming Rights & Sponsorship Platform Development
Market Research & Asset Identification
Asset Creation
Premium Seating Sales
Prospecting & Solicitation
Marketing Campaign & Material Development
Capital Sourcing for Startups
Presentations & Sales-Execution
Fulfillment Coordination
Contract Negotiation
Renewal Management
Streamlined Hand-off to Clients
VIP Event Coordination
Talent Acquisition / Recruitment
Onsite Sales Training
Athlete Endorsements
Concert / Performing-Act Sponsors
Jersey Naming Rights
Youth sports complex fields at Allison Sports Town

Service 02

Jersey Naming Rights

One Sponsor. Every Game.

Youth sports complex · Midwest

A jersey is the rarest kind of sponsorship asset: it travels. Athletes wear and rep their kits year-round — at school, at practice, at tournaments, around town. Your logo goes where the family goes, long after the final whistle.

We handle evaluation, valuation, sales-execution, and contract negotiation — the same process we ran for the Sioux Falls Skyforce and for a 3,000-family youth organization in Omaha. The structure is always the same: one sponsor, zero clutter, 100% share of voice.

No competing logos. No banner farms. Just your name, front and center.

What We DeliverJersey programs

01Asset evaluation and market-comparable valuation
02Prospecting and solicitation of category-appropriate partners
03Logo placement strategy — chest, sleeve, back, spirit wear
04Contract negotiation and term structuring
05Partnership announcement across social and email
06Photo and video documentation for sponsor use
07Renewal management and multi-year escalation
Washington Pavilion in Sioux Falls, South Dakota

Service 03

Owner's Representation

Setting Up for Success

Washington Pavilion · Sioux Falls, SD

Before construction we hold procurement meetings to find and hire a General Contractor that has the capacity, wherewithal, and necessary means to take on a project of your size.

We'll work hand-in-hand with architects on the most cost-effective design that will lead to long term sustainability. We leverage your buying power for equipment, furniture, and more through our partnerships with thousands of premier vendors.

Subsequent to owner's representation, we'll provide full-time post construction management that includes sponsorship sales, concessions, ongoing marketing, community engagement, and monthly budget updates.

Pre-Construction Through Post-Opening8 phases

01Pre-construction procurement meetings to find & hire qualified General Contractors
02Collaborate with architects on cost-effective, sustainable design
03Leverage buying power through partnerships with thousands of premier vendors
04Construction "hard hat" tours during site development
05Pre-opening solutions for HR, accounting, and program development
06Tournament development and overall facility activation
07Post-construction management: sponsorship sales, concessions, ongoing marketing
08Community engagement and monthly budget updates
Sandhills Bogeys Stadium in Pinehurst, North Carolina

Service 04

Pouring Rights

The Bubbliest of Partnerships

Sandhills Bogeys Stadium · Pinehurst, NC

We maximize revenue through new and existing pouring and beverage contracts. Whether you're currently working with a major soft drink brand, beer, or spirit distributor, or you're starting from square one — we use our expertise and resources to ensure your project and the beverage company walk away profitable and happy.

Our demonstrated experience to successfully execute volume threshold appropriately to sponsorship dollars, attach brand naming rights to the appropriate landmark, or simply leverage our relationships to enhance your project's revenue — we put the needs of our clients and partners first.

What are Pouring Rights?

Pouring Rights means the right to make available, sell, dispense and serve beverages during Events and/or at a said venue, which right may or may not be to the exclusion of other beverage vendors, and to identify the holder of such right as the "official" provider of such beverage at the Arena.

Also Available

Redefining "VIP" Access

Where Do You Want to Sit?

We will optimize current seating options, create first-class premium inventory that doesn't yet exist, and institute one-of-a-kind Hospitality Programs.

Your patrons will become inadvertent reciprocal partners. You provide them with priceless experiences. They return the favor by knowing where the next family outing will be without contemplation.

If we can't fulfill exactly what you're looking for, we will exhaust every last resource and co-op partner at our disposal to see your experience come to fruition.

Which program fits your project?

The four run independently or together. Most venues start with one and add the others as the facility opens and the audience grows.

Comparison of naming rights, jersey naming rights, owner's representation and pouring rights by what each covers, who it suits, how revenue arrives and what Great Plains Sponsorships runs.
Naming rights & sponsorshipsJersey naming rightsOwner's representationPouring rights
What it coversNaming the venue and its assets, plus the wider sponsorship platform around them.A single sponsor on the kit itself, worn year-round rather than displayed on site.Pre-construction procurement through post-opening management of the facility.New or existing beverage contracts — soft drink, beer and spirits.
Who it suitsSports complexes, aquatic and recreation centers, amphitheaters, municipalities, nonprofits and teams.Youth organizations and teams whose athletes wear the kit away from the venue.Organizations building a facility, from procurement onward.Any venue that pours — concessions, stadium bars, tournament weekends.
How the revenue arrivesA multi-year platform of assets, sold clutter-free rather than packed with logos.One exclusive sponsor at 100% share of voice, structured for multi-year escalation.Cost avoided during construction, then ongoing revenue once the doors open.Volume thresholds matched to sponsorship dollars, with naming attached to the right landmark.
What GPS runs18 capabilities, from market research and asset creation through sales-execution to renewal management.Evaluation, market-comparable valuation, prospecting, placement strategy and contract negotiation.8 phases, from hiring the general contractor to monthly budget updates after opening.Contract negotiation with distributors, threshold structuring and landmark naming.
PrecedentCity of Watertown, SD — a $22M wellness center, a $5M softball complex and the planned ice arena.Sioux Falls Skyforce, and a 3,000-family youth organization in Omaha.Washington Pavilion, Sioux Falls, SD.Sandhills Bogeys Stadium, Pinehurst, NC.

Naming rights and sponsorship, answered

The questions that come up in nearly every first conversation.

What are naming rights?
Naming rights are the contractual right for a company to put its name on a venue or an asset inside it — a complex, a field, an arena, a court — for an agreed term and fee. For the venue they fund construction or supplement operating revenue; for the company they buy sustained, uncluttered visibility with a local audience.
What are pouring rights?
Pouring rights are the exclusive right to make available, sell, dispense and serve beverages at a venue. A soft drink, beer or spirits partner pays for that exclusivity, usually against volume thresholds. It is often the fastest sponsorship revenue a facility with concessions can turn on, because the product is already being sold.
What are jersey naming rights?
Jersey naming rights place one sponsor on the uniform itself. Unlike signage, the asset travels: athletes wear the kit at school, at practice, at tournaments and around town, so the logo goes where the family goes. Great Plains Sponsorships structures these as one sponsor, zero clutter, 100% share of voice.
How does Great Plains Sponsorships get paid?
Great Plains Sponsorships works on a pay-for-performance model, which is why an initial conversation is risk-free. Compensation is tied to the partnerships actually secured rather than billed as a retainer against work that may not produce revenue.
Does a project have to be large to be worth sponsoring?
No. Great Plains Sponsorships works on projects from $55M sports complexes down to youth jersey deals, and does not steer away from small, tough or rural work. A 3,000-family youth organization can carry a single exclusive sponsor as cleanly as an arena carries a naming partner.
Ryan Querry

Reviewed by Ryan Querry, Founder & President, Great Plains Sponsorships · 20+ years and $300M+ in sponsorship transactions
Last reviewed

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Ryan QuerryRyan QuerryFounder & President(402) 657-8170